All work
Web PlatformNorthwind · 2025

Rebuilding a B2B commerce platform for scale

A headless commerce platform serving 40,000 wholesale buyers, rebuilt for speed and self-service ordering.

Next.jsCommerceDesign System
Northwind product interface

2.1s

Faster load time

+34%

Reorder rate

40k

Active buyers

The challenge

Northwind ran on a decade-old monolith where every catalog change required an engineer. Buyers abandoned slow checkouts and the sales team fielded thousands of manual reorder requests.

Our approach

  • Mapped the full ordering workflow with sales, ops, and 12 key accounts.
  • Migrated to a headless architecture with a composable catalog service.
  • Shipped a self-service reorder portal and a design system to move fast.

The outcome

The new platform cut page loads to a fraction of the old site, automated 70% of reorders, and gave the merchandising team full control without engineering.

DCyberLab replaced a system we were terrified to touch with something our whole team can move fast on.
Marielle Tan · VP Digital, Northwind

Next case study

A care companion app for chronic condition patients

Have a product in mind? Let's build it right.

Tell us about your project and we'll get back within one business day with next steps and a rough shape of the engagement.